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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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This week’s case study involved delving deeper into psychology personalities by reading an article that relates the spontaneous eye blink rate to dopamine activation in neuroticism. The article uses E...

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WEEK 1 VIDEO ASSIGNMENT

WEEK 1 VIDEO ASSIGNMENT

Q Please select a brand that you are familiar with and describe the value that you derive from this brand. What needs does it fulfill? How is it differentiated from competing brands? Is it worth what you pay to obtain it in terms of money and time?

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The selected brand is Apple Inc. and the values of this particular brand is immense in the technology world. Apple Inc believes in creating innovation and provides quality products and services to its customers. Apple fulfils the needs of quality and modern technology for electronic gadgets. For instance, it can be stated that Apple has several products lie iPhone, iPad, iPod, laptop, apple watch and other services.